Planning for marketing success
Written for 1000 Ripple Effects by Rachel Allan, marketer, coach, author and mum.
27 March 2018
You can’t build a house without a plan, so why would you operate a business without one? Many people will jump into a business and just start, these people form the majority of the 70% of businesses who fail in their first 5 years. Imagine if you just started to build a house without a plan. What a mess – nothing would join, rooms would be odd sizes, windows wouldn’t fit. If you don’t have a plan for your business what is it making your business, look like?
Failing to plan is planning to fail. This is true for your business and the marketing within your business. If you just start placing facebook ads and writing content all over the place – you are taking a scatter approach and probably reacting opposed to be proactive with your marketing.
Where do you start. You start at the basics – your customer, your products or services and what makes you unique. Basically, who is your customer, what will they buy and why buy from you.
Then you consider your strategy. Business & marketing goals, branding and resources are your consideration here. Simply, what do you want to achieve, how will it look, who will do it and how will you pay for it.
Next is campaigns. Communication and promotion of your business and what content will you use. So, where will you be seen and what will you say.
If you are creating campaigns, backed by strong strategy and supported by strong research – the result is your ideal client will find themselves in your sales funnel. Once in your funnel you can move them closer to making a sale with you. Using personalisation, customer service all while using automations.
Regularly reviewing each step is important. Are you making enough sales, do you have enough people in your funnel at any one time? Are your campaigns reaching your audience? Is your strategy hitting the mark or do you need to teak it? Are your products or services desirable? Is the customer who buys of you your ideal client?
For many people planning is a time consuming, arduous task. It doesn’t have to be. Find support, learn, outsource to others. Go for growth in your business. Achieve success. You deserve it.
I am going to blog and document the journey of creating 1000 Ripple Effects across the world.